There’s no doubt that visuals play a strong role in any SEO strategy for brands today. That’s because the human brain finds it easier to process a picture or video than plain text. This gives you an opportunity to improve your SEO with the right visuals for your website. When you use videos and imagery, you’ll ultimately want it to support your overall content goals. Here are some ways to do that and boost your SEO in the process:
Make Sure Alt Text Is Properly Optimised
If you want to make sure your website and images are working for SEO, you need to make sure alt text is optimised. When you optimise your alt text for the web content on a page, the image directly contributes to your SEO efforts. Consider using SEO services and implement the following:
- Alt text is used to describe what a particular image or video is about.
- Google and other search engines cannot read images and videos so alt text helps them better understand how the image works with the web page content.
- Search engines will only rank any visuals in search results if they understand them, which is why your alt text is so important.
Users may even click on the image and come through your website by clicking on ‘images’ in Google and other search engines – helping to drive more traffic to your website. If you fail to optimise your alt text, it would go back to a default file name, which could cost you valuable search traffic.
Make Sure Infographics Have Associated Text For Search Engines
If you publish an infographic on your website without any associated content, you will lose out on valuable SEO even if your alt text has been optimised. Consider the following:
- The infographic web page will fail to appear in search results if there is no written content, which will make any SEO effort futile. This is because the page doesn’t have enough valuable content to help Google determine where it should be placed.
- An infographic simply appears as an image as Google cannot read the text that it contains, which is why it will not rank for it in the first place.
- A competitor web page with both an infographic and web content will rank higher than your infographic only because Google is able to comprehend and rank the written text accompanying the image.
To make sure these issues don’t occur, you should ideally have your infographic associated with written text. Keep in mind that the written text should not repeat what the infographic is saying but should add more value to your readers so they stay and engage with your web pages for longer.
Make Sure Your Image File Sizes Are Appropriate
You don’t want to have a web page that takes ages to load because of heavy image or video file sizes. A bad user experience means people will stop visiting your site or leave pages before they load. Consider the following:
- Site loading speed is an important SEO factor because people engage longer on pages that load quickly.
- Image and video sizes should also be optimised for mobile, tablets and other devices, especially for people using phone data to browse through your website.
- Test your site speed regularly to make sure your images and videos aren’t slowing your web pages down.
- Compress images for web use as much as possible so they don’t slow down your website.
- Even though it’s important that you compress images and videos, make sure you choose high-quality visuals to enhance the overall user experience. Boring and overused stock images may be the right size, but they will fail to excite your readers and garner any engagement.
- Choose the right image format. PNG images tend to work better for graphics while JPEGs work better for photographs.
The size of your images plays an important role in your overall SEO efforts because they can determine how long a reader stays on your web pages. The longer a reader is on your pages, the better they engage with your website.
When it comes to brand awareness, images, videos and infographics tend to stick in the minds of customers, which is why they are important for your overall SEO building strategy. Take the time to consider how to fit these visuals into your plans.