man talking to a group of people

3 Things To Know Before Engaging A Public Relations Firm

In order for your partnership with a public relations (PR) agency to be productive, they really need to be able to understand what your organisation is trying to achieve on a level that no other consultancy will. There’s a certain degree of chemistry that needs to exist between your company and the firm you’ve engaged otherwise you won’t be able to coordinate anything close to effective.

If you’re company is based in and around metropolitan New South Wales, you might have considered looking for an effective PR in Sydney. However, finding the right firm that perfectly matches your company and can help you achieve your goals can often be a complex process.

Ultimately, learning to attract productive professional relationships with outside consultancies is a process of trial and error. This, however, doesn’t mean that there aren’t some general rules you can follow to help you narrow the search for the perfect partner.

Let’s take a look at some of the 3 most important things you should be aware of prior to hiring PR in Sydney.


1: Establish your goals early on

There’s no point looking for a public relations firm if you have no idea how you’re going to utilize them. Just because you think PR in Sydney is something you ought to invest isn’t a good enough rationalization on its own.

You need to figure out what your public relations problem actually is, or if you even have one to begin with. While a firm may be able to help you discover additional issues and offer up remedies, it’s up to you to identify what the core problem for your organisation is.

Try to make sure your goals are as specific as possible. While “spreading the word about my brand” is definitely something a public relations firm can help you with, this goal on its own is rather vague.

The better you understand your organisation’s situation with regards to public relations, the better your position will be when engaging professional consultants.


2: Ensure that your organisation is ready to use public relations

woman discussing something

Apart from setting clear goals, you also need to do some soul searching as a brand so that the process of engaging PR in Sydney is as streamlined as possible. This will allow you to get the firm working for you straight from day one, saving you time and money.

Make sure you have a clear picture of what makes your brand unique as well as whom your target audience is. Do you have people within your organisation who can act as spokespeople? Do you have a budget prepared for spending on public relations strategies?

It’s essential that you know as much as possible about your brand’s position in the market and public mindshare before engaging PR in Sydney. If you fail to do this it means that you’ll waste resources funding an outreach campaign that isn’t accurately targeted.


3: Figure out how the firm is going to measure its success for you

When you engage a provider of PR in Sydney it’s essential that you clearly establish what the metrics for success are. If you don’t have a way of measuring how effective the firm is then they can simply string you along with meaningless statistics that bear little impact on your bottom line.

The firm you engage should draw a clear connection between your goals and their strategies. Remember; everything comes back to improving your bottom line, so make sure that all discussion on public relations strategy is focused around that.

Hopefully the above information will position you better to engage PR in Sydney.